Sales Heroes Podcast Series
In this podcast we talk about how European tech companies approach new business development.
Episodes

Nov 3, 2025
Nov 3, 2025
30 min
How do sales and the spiritual come together? An odd but interesting combination. In this episode, Sonja zooms in on what "selling with purpose" actually means.

Mar 21, 2024
Mar 21, 2024
44 min
In this episode, Martijn shares his insights on how sales leaders can make better use of their data. Martijn mostly worked in tech start-ups and scale-ups and spent countless hours tweaking dashboards in CRM to keep track of the team's performance. If you're intrigued to learn from a sales leader who has been part of a hyper-growth journey, tune in!

Jan 12, 2024
Jan 12, 2024
48 min
Karl is a known sales leader in Belgium. He has been invited to speak at such conferences as WeAreSales (the largest national sales event). He's also the founder and managing partner of SalesBridge, a ZOHO CRM partner. In this episode, we dig into the importance of data for sales programs.

Apr 14, 2023
Apr 14, 2023
34 min
Interview with a true sales veteran. Yannick has 10+ years of sales experience, focused on tech and dealt successfully with challenges in both the private and professional sphere. Want to hear his story? Tune in to this 8th episode of the Sales Heroes Podcast Series.

Feb 3, 2023
Feb 3, 2023
33 min
Alexander is the founder and managing director of the recruitment agency "Headlight." In this episode, Alexander reveals some of his best practices in attracting and retaining sales talent.

Jan 24, 2023
Jan 24, 2023
32 min
Ludwig Dumont, founder and CEO of Willow.co, shares his story about how to run sales in a SaaS company that mostly targets SMB customers.

Jan 12, 2023
Jan 12, 2023
33 min
Podcast starring Tjorven Denorme, sales leader who tells our audience more about how to build and scale a development agency.

Dec 6, 2022
Dec 6, 2022
34 min
Podcast starring Daan Moreels, founder and tech sales leader with an engineering background.

Nov 3, 2022
Nov 3, 2022
39 min
Morrow revolutionizes the eyewear industry with the integration of liquid crystal technology in autofocals.

Oct 14, 2022
Oct 14, 2022
41 min
In this episode, we talked with Rik Reynaers, co-founder of WinPeo, a company that offers what they call "Sales as a Service." Listeners will learn from a senior sales leader who started his career on the hard sales side in northern Italy.



