Sales Heroes Podcast Series

In this podcast we talk about how European tech companies approach new business development.

Episodes

Nov 3, 2025

30 min

How do sales and the spiritual come together? An odd but interesting combination. In this episode, Sonja zooms in on what "selling with purpose" actually means. 

Nov 3, 2025

30 min

Mar 21, 2024

44 min

In this episode, Martijn shares his insights on how sales leaders can make better use of their data. Martijn mostly worked in tech start-ups and scale-ups and spent countless hours tweaking dashboards in CRM to keep track of the team's performance. If you're intrigued to learn from a sales leader who has been part of a hyper-growth journey, tune in!

Mar 21, 2024

44 min

Jan 12, 2024

48 min

Karl is a known sales leader in Belgium. He has been invited to speak at such conferences as WeAreSales (the largest national sales event). He's also the founder and managing partner of SalesBridge, a ZOHO CRM partner. In this episode, we dig into the importance of data for sales programs. 

Jan 12, 2024

48 min

Apr 14, 2023

34 min

Interview with a true sales veteran. Yannick has 10+ years of sales experience, focused on tech and dealt successfully with challenges in both the private and professional sphere. Want to hear his story? Tune in to this 8th episode of the Sales Heroes Podcast Series. 

Apr 14, 2023

34 min

Feb 3, 2023

33 min

Alexander is the founder and managing director of the recruitment agency "Headlight." In this episode, Alexander reveals some of his best practices in attracting and retaining sales talent. 

Feb 3, 2023

33 min

Jan 24, 2023

32 min

Ludwig Dumont, founder and CEO of Willow.co, shares his story about how to run sales in a SaaS company that mostly targets SMB customers. 

Jan 24, 2023

32 min

Jan 12, 2023

33 min

Podcast starring Tjorven Denorme, sales leader who tells our audience more about how to build and scale a development agency. 

Jan 12, 2023

33 min

Dec 6, 2022

34 min

Podcast starring Daan Moreels, founder and tech sales leader with an engineering background.

Dec 6, 2022

34 min

Nov 3, 2022

39 min

Morrow revolutionizes the eyewear industry with the integration of liquid crystal technology in autofocals.   

Nov 3, 2022

39 min

Oct 14, 2022

41 min

In this episode, we talked with Rik Reynaers, co-founder of WinPeo, a company that offers what they call "Sales as a Service." Listeners will learn from a senior sales leader who started his career on the hard sales side in northern Italy. 

Oct 14, 2022

41 min

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